The US’s largest generation is not flocking to the independent insurance channel like previous generations – and not just as customers. Across the next few years, the insurance industry is expected to see 25% of its workforce retire… and 400,000 positions are projected to remain unfilled by 2020.
If independent agencies and brokerages are going to win the hearts of this vital generation, they’re going to need to focus as much energy recruiting millennials to their team as they do seeking them as customers.
We understand that there’s no straightforward solution to this challenge. To help you overcome this crucial hurdle, we’re bringing together the top experts on this topic for a live discussion that will completely transform the way you approach this problem.
Register now to secure your seat for this important discussion, and let’s make sure your agency or brokerage is primed to thrive now and into the future.
Stay through the end for a live Q&A with our panelists.
As the CEO of SIAA and SAN Group—a national Alliance that consists of nearly 13% of all independent agencies in the United States, representing nearly $8 Billion of in-force premium, and the first and largest Master Agency in the Alliance—Matt Masiello has a view of what’s impacting the independent agency, and how important it is to engage the Millennial generation unlike anyone in the insurance industry.
In 2004 Christopher Cook started Alliance Insurance Services from scratch with the goal of creating an agency that put the people in his community above all else – and has grown it into a thriving agency today. When Christopher put a young insurance professional in charge of the agency’s marketing, something happened: people engaged with the marketing, greater numbers of millennials began seeking coverage with the agency, and retention began steadily climbing.